Our philosophy:
Expertise matters.
Social media used to be a place to research products and services. Now, it's flooded with AI-generated fluff and generic influencer takes, drowning out true experts—the very people who could help buyers make better decisions.
As a result, buyers struggle to find trusted insights, and companies with real expertise get lost in the noise.
Xpertly is built to change this.
Our AI-powered social agent helps companies activate their top experts, guiding them to the right LinkedIn and Slack discussions where their insights matter most.
Xpertly’s AI social agent makes it easy for experts to find relevant discussions and communities that will value their insights.
When companies consistently show up in the right conversations, they don’t just build awareness—they build trust, credibility, and high-quality organic traffic that converts.
At Xpertly, we’re bringing expertise back to social media—helping buyers make informed decisions and businesses stand out where it matters.
Anita, Ajoy, and Arjun are second-time entrepreneurs who believe trust is best established via expertise
We previously founded The Factual, helping consumers find trustworthy news—an effort that led to our acquisition by Yahoo. Now, we’re focused on empowering business professionals to find relevant insights and build credibility online.
Drawing from our experience at HubSpot, Hearsay Systems, and academic backgrounds at Waterloo, MIT, Stanford, and IIT, we’re applying what we’ve learned to help experts stand out in a noisy digital world.
We’re proud to be backed by Lightspeed Ventures and a network of top-tier angels and advisors.
Feedback, questions, comments, email us!
team@xpertly.ai
Redwood City, CA